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Swedish Home Decor Blogs And Scandinavian Style

Since co-founding Inredningsvis in February 2012, I’ve seen more than my fair share of Swedish home decor blogs. I’ve also become more aware of the concept of Scandinavian style, and how some bloggers are able to incorporate these design concepts into their blogs.

Both Maria and I have spent a lot of time on the design and layout of Inredningsvis, so that it too presents a true Swedish blog face to the world.

So, in this post I’m going to try to explain a little about the characteristics of Scandinavian / Swedish style, and how we have used these elements with Inredningsvis – the Swedish interior design, decor and inspiration blog that we’re both very proud of.

Let’s start with basic Scandinavian style.

best swedish decor blog

Swedish Home Decor Blogs and Scandinavian style

Simplicity, functionality, minimalism, affordability, clean beauty, subtle class. These are the main characteristics that define Scandinavian style, home decor, and interior design.

Take this typical Swedish living room for example. There’s nothing particularly extravagant about it. The room is unassuming, clean, and simple. Even the beautiful tile fireplace in the corner blends in surruptitiously with the walls behind. However, this minimalistic Swedish home decor gives the room a calm feeling. It’s open and fresh.

With Inredningsvis, we use a lot of white, off-white, and greys. These shades are like the walls of this living room. We used these colours as our background for the blog to emulate this calm, airy, and uncluttered feeling.

swedish home decor blog

Swedish home design

In Swedish home design, you rarely see vast differences in decor in different rooms. The style of the living room in the apartment below flows freely into the kitchen and dining room area.

We try to have this same design concept in mind on our main index page.

How? We always display a first blog post in its entirety, and subsequent posts as excerpts with thumbnail images. But instead of breaking the flow between these with ads, thick black lines, or other unnecessary details, we simply use a thin light grey line. This subtlety is our way of creating flow. We’ve also seen this design concept copied in a number of other Swedish home decor blogs.

swedish home design blog

Details matter in Swedish home decor, blogs, and design

Have a good look at this lovely Swedish kitchen below. Now, imagine the same room without the lamp shades, antique chairs, and without the retro kitchen details. Boring, right? These small details are subtle, but they make all the difference here.

Attention to detail is an important part of maintaining quality on a true Swedish home decor blog. Beautiful images are important, but have you noticed in almost all of our posts, our images are the same width? This is no accident :) We also try to keep consistency in our headers, sub-headers, and fonts. These may seem like small details, but they really do account for that Swedish / Scandinavian style on a blog.

swedish home decor blog

Accent colour in decor, accent colour on a decor blog

In this living room, the key element that gives it a lift is the use of an accent colour – in this case, pink. If you imagine the room without the pink shades, it appears almost clinical. However, the pink decor here gives the room some charm, class, and feminitity, without but still adheres to the subtlety and simplicity that is Swedish / Scandinavian style.

With Inredningsvis, we’ve used this exact same principle when it comes to accent colours. All of our links in blog articles are displayed with “inredningsvis pink” – a custom colour we chose early in the design process.

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The best Swedish home decor blog and Scandinavian Style: Conclusion

Swedish design is all about keeping things simple, clean, beautiful, but very subtle. You can see these design principles in all forms of Scandinavian design, including furniture, home decor, and fashion.

We’ve tried to incorporate these these principles to create the best Swedish home decor blog we can, in Inredningsvis.

Perhaps some of these ideas could be used in your blog too?

Have a great day!


Further reading:

  1. What is the Israeli legal rationale? There is no legal rational.
    Israelis and Palestinians don’t have same rights(if they even have any right at all).
    Israel wants to take over as much Palestinian land as possible.
    They do not give a rats a$s about Palestinians. Israel mass slaughters them ever year.
    There is no legal rational. Israelis and Palestinians don’t have same rights(if they even have any right at all).

    Israel wants to take over as much Palestinian land as
    possible. They do not give a rats a$s about Palestinians.
    Israel mass slaughters them ever year.

  2. I really love interior designing related blogs . This is a very interesting blog . These pictures are very inspirational.Really nice interior. thanks for blog

    • AWW thanks SO much Sandra and welcome back for more inspiration :) LOVE Maria

  3. My husband and I have bought a new flat and we’re currently kitchen hunting. We’re definitely going for a white and frosted glass kitchen, I think it will look lovely with a light slaty grey floor.
    These pictures are very inspirational, if only I could take a magic wand and use them to decorate my future flat…
    Mafalda ❤

  4. I’ve always had a fascination with home decor and I’m really loving this style. Lovely blog! :)

  5. Came by to check out your blog. Really nice and I love how you present your ideas.

  6. I LOVE Swedish design. The fireplace in that first picture is to die for. Thanks for the design inspiration!

  7. I love this style! You can’t find a fireplace like that in a North American home, unfortunately. And I’m in love with the pink accents in the living room! You have impeccable taste and an amazing blog!

  8. Love the corner heaters and lighting

    • Thanks dear:) XO

  9. Reading this post was very interesting, I love Swedish home decor and how you built the blog design too, inspired by that. Simplicity and the attention to details are one of my fav elements, as well as the very bright and light space Scandinavian style got. Have a good weekend Maria and Jon! xo

    • AWW thanks SO much Lilli Im so glad you liked it:) XO

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Maria Ljungström

Maria Ljungström is the founder and writer at She is an expert in interior design and has worked as a home stylist with a solid background in interior decorating. Maria likes to offer tips on how to make your home beautiful and luxurious affordably. With Inredningsvis, she has participated in several well-known media outlets such as Expressen, DN, and has written for GP Bostad.

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Interior design is Sweden's most popular site about interior design and lifestyle, with thousands of readers every month. Maria Ljungström founded Inredningsvis and she has a true eye for how to make a home look luxurious and personal.


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